Urban appetite appeal.

the Project

The rebranded “The Market by Longo’s” was launched in the heritage Imperial Plaza building. The overall strategic message “first stop for fresh” was a result driven by Canadian’s urban lifestyle taking a healthier turn with a focus for good, healthy and prepared foods.


Imperial Plaza, Toronto, Canada


Strategy & Design, Planning, Branding, Identity, In-store Digital, Signage, Packaging, Price & Item program.
The Market Imperial Plaza
The Market Imperial Plaza Details
The Market Cheese Shop Blade Sign
The Market Meat & Seafood
Hurley's Details
The Market Bakery
The Market Detail
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