Longo's

Urban appetite appeal.

the Project

The rebranded “The Market by Longo’s” was launched in the heritage Imperial Plaza building. The overall strategic message “first stop for fresh” was a result driven by Canadian’s urban lifestyle taking a healthier turn with a focus for good, healthy and prepared foods.

Location

Imperial Plaza, Toronto, Canada

scope

Strategy & Design, Planning, Branding, Identity, In-store Digital, Signage, Packaging, Price & Item program.
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