the Project
The rebranded “The Market by Longo’s” was launched in the heritage Imperial Plaza building. The overall strategic message “first stop for fresh” was a result driven by Canadian’s urban lifestyle taking a healthier turn with a focus for good, healthy and prepared foods.
Location
Imperial Plaza, Toronto, Canada
scope
Strategy & Design, Planning, Branding, Identity, In-store Digital, Signage, Packaging, Price & Item program.
