the Project
The objective was to rethink how a 20 year old self-storage brand could elevate the overall customer experience and align with today’s storage customer. This undertaking involved strategic planning and redesign of the company’s overall brand and all its touchpoints, including name, identity, private brand, digital experience, wayfinding, truck rental, retail store and uniforms, with a focus on heightened customer experience.
Location
Toronto, Canada
scope
Strategy, Name Generation, Identity, Private Brand, Digital Experience, Wayfinding, Vehicle Graphic, Retail Store, Marketing, Uniforms.
